WebApr 19, 2013 · In just over a week, Kmart’s 30-second “Ship My Pants” spot — go ahead, say it quickly — has received close to 13 million views online. The viral hit should give the struggling retailer... WebApr 22, 2013 · How Kmart Used Social Listening (And Some Nerve) To Create A Ship-My-Pants Funny Viral Hit Kmart and Draftfcb used some informed risk taking and data smarts to turn a promotion for...
Kmart "Ship My Pants" Commercial. "I Just Shipped My …
WebApr 29, 2013 · Perhaps “Ship My Pants” was a campaign engineered to steer shoppers away from Kmart’s dying physical stores, and toward the one area they think they can grow; online sales. What Kmart Did Right These are some communication ideas to consider when trying to get your own campaign to make a splash. Take risks. WebMay 23, 2013 · The chain, which has a bit of a fuddy-duddy reputation, has scored a viral hit with a tongue-in-cheek ad campaign called "Ship My Pants." The message is innocent enough. Consumers who can't... rocephin which generation
‘Big Gas Savings’: Kmart’s Funny Followup to the Viral ‘Ship My Pants …
WebMay 24, 2013 · Kmart surprised consumers everywhere recently with the “Ship My Pants” ad, a viral juvenile-humor hit viewed more than 17 million times on YouTube since being released in April. Now, the... WebApr 17, 2013 · Kmart's Sophomoric 'Ship My Pants' Video to Air on TV Will the Success of the Spot Help DraftFCB Hang Onto the Account, Currently in Review? By Natalie Zmuda. Published on April 17, 2013. To... WebApr 12, 2013 · To advertise this service, they came up with this brilliant and funny “Ship My Pants” commercial which shows a bunch of Kmart customers talking about “shipping their pants”. Kmart followed up with “Ship My Trousers”, “A Christmas Carol” themed version for the holidays. I Just Shipped My Pants! A Christmas Carol Edition. Watch on ... rocephin what is it used for